The revenue already sitting in your database

Before you spend another dollar on lead generation, count the people who already asked you for a price and never bought. For an established installer, that list is usually in the thousands.

Those contacts are not dead. Most of them didn't say no — they said not yet, then never heard from you again. Prices changed. Rebates changed. Their situation changed.

A reactivation campaign works because it is specific. Reference the original enquiry. Give a genuine reason to revisit it now. Make replying take one tap. Then let automation handle the conversation that follows.

We build these during onboarding for exactly this reason: it produces booked work in the first weeks, while the rest of the system is being tuned. It is the fastest way to make the platform pay for itself.

The rule of thumb we work to: if a reactivation campaign doesn't cover your onboarding investment, the system isn't finished yet.